Sponsored Content Policy

Sponsored work is always labeled. A sponsor may provide facts, images, or access, but editorial staff control labeling, presentation standards, and whether a claim needs verification.

No confusion with reporting

Sponsored Spotlights and advertising are not presented as independent editorial coverage. Editorial stories are assigned and edited separately from sponsor sales.

Corrections

Sponsored content is expected to be accurate. We correct factual errors in sponsored work and may remove material that cannot be substantiated.